Adidas Fit, 2017
Brand identity/UIBRIEF Adidas Fit is a conceptual campaign for the young who want to exercise together and make friends.
CHALLENGES As a creating second brand, having consistency is a key point to make people realise this brand is derived from Adidas.
SOLUTIONS
Choosing ‘Fit’ as a key concept word, I combined Adidas’s basic logo and ‘Fit’ which has multiple meanings related to exercise. Also, keeping Adidas Blue colour as a represent colour.
