Dream: Surrealist Film Festival, 2017

Festival Visual Identity Design

OBJECTIVE

    ‘Dream’ was initiated to give people a chance to experience various film genres and at the same time to offer them an opportunity to hang out with new people. The film festival also aims to give people a feeling of being away from reality by providing a special experience like a dream.

STRATEGY

    Surrealism is an art movement based on escaping from reality. As using strong visual images of surrealist style attracts a target audience’s attention and makes them get involved in the festival. By showing 23 movies which are selected as a great example of surrealist films it will show past and present of genre surrealist movies and present how that has been changed. By doing so, this will allow the audience to understand the background of the times in which Surrealism occurred and give them an opportunity to have a conversation with other audience about the movie.